Marketing Success In 30 Minutes A Day

One of the hardest things to do as a business owner is make time to work on growing your own business. We’re so busy working for our clients, creating the products or services we sell, or reacting to the Tyranny of the Important that there just isn’t enough time to give to our business.

Successful businesses learn that they must prioritize marketing. (That means actually doing some!)

You might reject the intent of spending time on your marketing because these hours aren’t billable. And, when you have a business in which billable hours fuel the engine, it’s a difficult choice to make.

However, there won’t BE an engine unless you’re growing the business, attracting and retaining customers, and coming up with new ways to offer them value.

Demonstrate your commitment

If you’re really serious about making marketing a regular activity, begin by scheduling time with yourself on your calendar. Don’t adopt you’ll just remember it, or that you’ll do it first thing in the morning. Get serious and write down an appointment.

How much is enough time to work?

When I first started to schedule sessions with myself, I’d block off entire half-days. I thought I’d knock out a bunch of work at one fell swoop, but I found it hard to stay on task for that long, especially knowing all the client work that was inactivity to be done.

After compromising myself down to an absurdly short 15 minutes (less time than I spend reading the news online!), I found that 30-minute, focused work periods were saint for me.

Focused 30-minute work periods

It’s simple to accomplish something in 30 minutes if you’re focused. It’s too short a time to dawdle or disturb it with phone calls, or else you won’t get anything done.

Some people use a kitchen timer to keep on track. For them, the ticking sound it makes is a reminder to focus on the work and the remaining minutes. However you select to do it, be sure to keep the time and stop when you’ve concurred to. Otherwise, you might run way overtime and feel resentful. Let the timer remind you to respect your own boundaries and not near yourself too hard.

Can you write a marketing plan in 30 minutes a day?

Sure, you could, but that’s not really the purpose of this time. I’d advocate doing planning at another time dedicated just to that, and then executing and refining it during your regular marketing exercise.

Honor your commitment

Once you’ve scheduled these times on your calendar, honor your commitment. Treat these appointments as respectfully as you would one with your most important client. That means you’re never late or a no-show, and, if you totally MUST do something else at that time, you reschedule the appointment by immediately writing a alternative down somewhere else on your calendar.

Remember that others will notice how you treat your commitments to yourself and to your business, among them your clients, employees and vendors. You also send a signal to your Self (your spirit or soul, however you want to call it) and the Universe. It doesn’t feel good to be last on your own list, and somewhere in the mechanism the message “my business isn’t worth as much to me as the business of others” gets filed away.

Honor yourself by keeping promises and nurturing your own business.

Accountability partners

An accountability partner is simply someone who concurs to follow up with you about things you commit to do. Usually you find someone else who wants support in getting something done. Just as two exercise partners can keep either other motivated and on-track, so can you accomplish more when someone else is checking with you and supporting you.

After several months of partnering with a friend on our weekly goals, I found it quite simple to schedule and keep commitments to myself and to work regularly on my marketing.

What’s a good thing to do during your regular – or thrice weekly – marketing exercises?

Here’s a list of things you could do:

* Think about how to improve your marketing message.
* Call a lapsed client and find out why you haven’t heard from them.
* Call a raving fan and find out why they continue to do business with you.
* Meditate or pray.
* Imagine how you’d like your business to look in six months.
* Visit a competitors’ store or web site.
* Make a list of what to do with your marketing time over the next month.
* Attend a networking event.
* Study something useful about marketing, business or your industry.
* Take a achievement while holding the intention, “I am open to receiving ideas about how to grow my business.”

Here’s a list of things you should not do:

* Answer the phone.
* Chat with passersby. (Remember, this exercise might look like you are doing nothing, so be sure to let people who might see you know that you’re busy increasing the value of your business.)
* Check email.
* Get distracted by something on the World wide web (you only have 30 minutes for your business – you can read everything else later).
* Pay bills.

Billable vs non-billable hours

Although you’re not technically paying yourself for the time you spend working on your own marketing, this exercise will definitely pay off for you. You’ll be more centered, more in-control, more effective, and you’ll have more clients, money and profits. So, get out your calendar and make an appointment with yourself right now!

Marketing Success In 30 Minutes A Day

Home Depot Bathtubs Versus the Smaller Store Bathtubs

If you are in the market for a bathtub, you know how astonishing the selection is out there, and you have probably also realized that it’s a tiny overwhelming. You might be tempted to go to one of the huge chain home improvement stores, but sometimes that’s not your ideal bet for getting a good price. You can find great deals in other places if you know where to look.

It’s no mystery that you can find a great selection of bath fixtures at your local chain home improvement store. There are a plethora of Home Depot bathtubs or Lowe’s fixtures to select from, as they are huge stores with the means to offer many different brands and styles. The thing is, the larger chain stores won’t always give you the ideal price on your new bathtub, and this is where a tiny shopping around at local retailers or online might save you some money.

If you go to a local home improvement store where you might know the owner or meet him while shopping, this will give you the advantage of being healthy to negotiate the price with the mortal who has the dominance to give it to you. Many larger chain stores will not negotiate prices with you, but a smaller business owner will usually be more flexible with the price and give you a superior deal than you can find at the larger store. Because they are also in the home improvement business, these business owners will usually also have relationships with many of the same bathtub manufacturers as Home Depot or Lowe’s, so even if they don’t have your bathtub in the store, chances are that they can order it for you and give you that superior price while they’re at it.

Another place you can look for your new bathtub is online. The advantage with shopping online is that you can find some great deals that you won’t find at a physical store location. Online retailers know that they have a harder understanding to make when you can’t see the bathtub right in front of you, so they will often give the lowest prices you can find as a way to obtain customers. Don’t forget the incentives like “free shipping” and no income tax can save you hundreds of dollars, so when comparing prices remember to bourgeois this in.

Whether you select to shop online, go to a local business, or go to the massive chain home improvement store like Home Depot or Lowe’s for your new standard or whirlpool tub, do your homework to save yourself some money.

We hadn’t been to the Canoga Park Home Depot in a while. We have been complaintive other locations in the general Los Angeles area
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